Our Story
Our Founding Story
Built by a Mom Who Needed Better.
Clean Theory Co. was created by a working mom who knew firsthand how traditional cleaning products could turn your own home into a trigger — asthma flares, allergy symptoms, and no good alternative in sight.
So we built the service we wished existed. Professional, reliable cleaning using only non-toxic, fragrance-free products that are safe for families, children, pets, and anyone with sensitivities.
Clean Theory is where quality meets care — because your home should heal you, not harm you.
Non-Toxic Always
No exceptions. No shortcuts.
Rigorously Vetted
Background-checked cleaning professionals.
Every cleaning professional is background-checked & fully insured.
Community First
Marietta born. Cobb County proud.
The Clean Theory Standard
Every product used in your home must be plant-based, biodegradable, and free from chlorine bleach, ammonia, and synthetic fragrance. No exceptions. We only approve products that are EWG Verified, EPA Safer Choice certified, or meet our internal Clean
Theory Standard.
We never use:
• Chlorine bleach
• Ammonia-based products
• Synthetic fragrances or harsh aerosols