Our Story
Our Founding Story
Built by a Mom Who Needed Better.
Clean Theory Co. was created by a working mom who knew firsthand how traditional cleaning products could turn your own home into a trigger — asthma flares, allergy symptoms, and no good alternative in sight…So we built the service we wished existed.
Clean Theory Co. was created for people who want clean spaces without the harsh chemical experience that comes with traditional cleaning. As a family-centered company, we understand how important it is to feel comfortable with what is being used around children, pets, clients, and staff.
Our mission is to bring reliable, professional non-toxic cleaning to homes, workspaces, and short term rentals across the Metro Atlanta area.
Non-Toxic Always
No exceptions. No shortcuts.
Rigorously Vetted
Background-checked cleaning professionals.
Every cleaning professional is background-checked & fully insured.
Community First
Marietta born. Cobb County proud.
The Clean Theory Standard
Every product used in your home must be plant-based, biodegradable, and free from chlorine bleach, ammonia, and synthetic fragrance. No exceptions. We only approve products that are EWG Verified, EPA Safer Choice certified, or meet our internal Clean
Theory Standard.
We never use:
• Chlorine bleach
• Ammonia-based products
• Synthetic fragrances or harsh aerosols